Brands, companies and products, but where do people fit in the equation?
There is no doubt that brands are investing big time in social media based on some articles of late. Here are just a few of the articles which have gotten me thinking about the influence of companies/brands in social....
No matter what markets you service, the same old stuff isn’t working anymore and there is this really hyped up thing called social media, but what is the best approach for you, your products and your company? While to many of us in the trenches, it is obvious that marketing is changing it would be hard to see that based on the brands and the brand centric approaches many companies are taking with social.
